Effect of the Swine flu pandemic on the tourist industry in the US and Research Paper

Effect of the Swine flu pandemic on the tourist industry in the US and Europe - Research Paper Example Theoretical Framework The theoretical perspective used in this study is the vulnerability of the marketability of the tourism industry to abrupt alterations in market views. Natural or human-made acts can change the marketability, appeal, and popularity of the most well-known tourism destinations drastically (Beirman, 2003). Occurrences, such as pandemics, which harm the potential of a destination, may lead to significant economic disorder. For individuals, this event may lead to poverty and job loss (Page, 2011). Nevertheless, a small number of travelers/tourists will take into account these repercussions in their destination preferences. Their major concern is to visit a tourism destination gratifying their personal aspirations with the least obstacles or risks to their health and security. Research Questions The primary research question of this study is: what is the effect of the swine flu pandemic on the tourism industry of the United States and Europe? In answering this researc h question, the number of visitor arrivals in tourisms destinations in the U.S. and Europe before, during, and after the swine flu pandemic will be considered.